HONOLULU (Dec. 27, 2012) – The Office of Hawaiian Affairs has launched a major marketing campaign to promote a health initiative aimed at battling obesity, a cause that has become a top policy priority.
The campaign includes TV commercials that will air statewide for a month on KHON-2 and Hawaii News Now, starting Dec. 27.
In the weeks ahead, similar commercials will appear during previews at movie theaters across the state. Through the entire month of January, print versions of the commercials will target commuters who ride TheBus on Oahu. Read more about OHA launches marketing campaign for health efforts